Why do a presale if you’re working with a publisher?
Making books is a labor of love, as is publishing them. Kodoji Press is basically a one-person team consisting of Winfried Heininger and it runs on DIY ethos. We need to raise $32,000 collectively to pay for the pre-press, printing, and distributer shipping charges in order to make the book happen. In addition to a couple of donations from arts patrons and a credit from wholesale outlets, the rest of the money comes from this pre-sale and my personal funds. Why is shipping so high?
Shipping is now just expensive across the board. All orders ship out at $15, internationally, which is less than what it will cost to ship each book, and even more so if it's two items being shipped.
A full break-down of production costs, for transparency’s sake:
• Lithography €5,800
• Printing & Binding €19,000
• Shipping USA €1,200
• Shipping Europe €800
Total: €26,800 ($32,000)
In a print run of 1,000 copies, 150 copies are sold for the pre-sale, 200 go directly to the artist, 100 go to the pre-sale wholesale accounts, and another 100 are used for promotion, samples, and to accommodate damaged packages. The remaining 450 books are sold wholesale (roughly half of the cover price), the profits of which cover Winfried/Kodoji Press’ fee, which pays him for his time, design, and expenses as a publisher (traveling to and setting up at NYABF and LAABF, for example).